Starry Ganga Logo

case study

the problem

After being diagnosed with terminal Cervical Cancer, Michelle Baldwin decided to make it her one last mission to paddleboard down the Ganges River in India to raise money and awareness for her disease. This was a one-time use logo for a specific event that needed to be bilingual and work as decal stickers on paddleboards as well as in other print and web media.
 
 
 

 

my solution

I designed the logo and logotype to work within an oval frame that would work for stickers, decals and patches as well as for traditional print and web medias. I also researched motifs common in India and incorporated those into the look of the logo.